Build on your Frankfurt preparation with Training Session 2: Marketing, Media & Follow-up Success. This hands-on session, led by Mark Chen, focuses on how to present your brand effectively, engage audiences during the fair, and maintain momentum after it ends.

Participants will learn how to prepare impactful digital and print assets — including catalogues, media kits, and booth materials — while managing social media and communications during the fair. The session also covers best practices for post-fair follow-up, from professional etiquette and tools to timelines and strategies for nurturing long-term international partnerships.